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The 25 Top YouTubers: How They Grew Their Channels and What Makes Them So Entertaining

Sean Cannell of Think Media makes for a compelling argument on why you should start your YouTube channel today.

It goes without saying that YouTube has become the go-to platform for content creators, providing an outlet for millions to share their creativity, skills, and entertainment with the world.

The platform’s most successful creators have amassed enormous followings by producing engaging content across a variety of genres.

From gaming and beauty to vlogs and educational content, these top YouTubers have tapped into niche markets, built massive communities, and developed unique styles that resonate with millions.

In this article, we’ll dive into the top 25 YouTubers, explore how they grew their channels, what kind of content they broadcast, and the specific qualities that make them so captivating to their audiences.

 

25 Top YouTubers: Who Are They?

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1. MrBeast

• Subscribers: 230M+
• Content: Philanthropy, challenges, entertainment
• Why He’s Popular: MrBeast is known for his outrageous challenges, large-scale giveaways, and philanthropy. His videos, like giving away millions of dollars or hosting extravagant competitions, keep viewers hooked due to their unpredictability and generosity.

2. PewDiePie

• Subscribers: 111M+
• Content: Gaming, commentary, meme reviews
• Why He’s Popular: PewDiePie’s humorous take on gaming, coupled with his meme review series, has made him a favorite for internet culture enthusiasts. His relatable personality and longevity on YouTube keep his subscribers engaged.

3. Cocomelon

• Subscribers: 165M+
• Content: Animated nursery rhymes, educational kids’ content
• Why It’s Popular: Cocomelon’s bright, colorful animation, catchy songs, and child-friendly themes have made it a go-to for parents looking to entertain and educate their children.

4. T-Series

• Subscribers: 248M+
• Content: Bollywood music, movie trailers, entertainment
• Why It’s Popular: As a leading Indian music label, T-Series uploads a constant stream of Bollywood songs, music videos, and trailers, appealing to India’s massive population of music lovers.

5. Like Nastya

• Subscribers: 110M+
• Content: Children’s entertainment, vlogs, family-friendly content
• Why She’s Popular: Like Nastya appeals to young children with fun adventures, toy reviews, and simple storytelling. Her cheerful personality and easy-to-follow videos make her a hit with families globally.

6. Vlad and Niki

• Subscribers: 105M+
• Content: Children’s entertainment, toy reviews, family vlogs
• Why They’re Popular: Vlad and Niki offer fast-paced, action-packed kids’ content featuring adventures, toy reviews, and fun scenarios, capturing the attention of a global audience of young viewers.

7. 5-Minute Crafts

• Subscribers: 80M+
• Content: DIY crafts, life hacks, tutorials
• Why It’s Popular: This channel appeals to a broad audience with quick, easy-to-understand life hacks and crafts that can be done at home, offering practical, visually engaging tips for everyday life.

8. Dude Perfect

• Subscribers: 60M+
• Content: Trick shots, sports challenges, comedy
• Why They’re Popular: Dude Perfect combines incredible trick shots with a mix of comedy and competitive challenges. Their high-energy videos and friendly personalities make them entertaining for sports lovers and casual viewers alike.

9. Blackpink

• Subscribers: 92M+
• Content: K-pop music videos, behind-the-scenes content, live performances
• Why They’re Popular: As one of the biggest K-pop groups in the world, Blackpink has a loyal international fanbase. Their high-energy music videos, choreography, and engaging personalities have made them YouTube sensations.

10. Whindersson Nunes

• Subscribers: 45M+
• Content: Comedy sketches, vlogs, stand-up comedy
• Why He’s Popular: Whindersson is a Brazilian comedian whose relatable humor, funny sketches, and charismatic delivery have garnered him millions of fans. His content taps into everyday life and pop culture, making it easy for audiences to connect.

11. ElRubiusOMG

• Subscribers: 41M+
• Content: Gaming, vlogs, reactions
• Why He’s Popular: One of Spain’s biggest gaming YouTubers, ElRubiusOMG is known for his quirky, lighthearted approach to gaming and his humorous commentary, which keeps his viewers entertained for hours.

12. James Charles

• Subscribers: 23M+
• Content: Beauty tutorials, makeup reviews, collaborations
• Why He’s Popular: James Charles is a beauty guru known for his impressive makeup skills and collaborations with other YouTubers and celebrities. His vibrant personality and bold looks have attracted millions of beauty enthusiasts.

13. SSSniperWolf

• Subscribers: 37M+
• Content: Reaction videos, gaming, vlogs
• Why She’s Popular: SSSniperWolf’s reaction videos to internet trends, challenges, and viral videos keep her viewers engaged. Her charisma and commentary style make her a fan favorite in the gaming and reaction community.

14. Markiplier

• Subscribers: 35M+
• Content: Gaming, horror playthroughs, vlogs
• Why He’s Popular: Markiplier’s engaging personality, coupled with his over-the-top reactions to horror games, has made him a staple in the gaming community. His authenticity and interaction with fans help maintain a loyal following.

15. Zee Music Company

• Subscribers: 96M+
• Content: Indian music videos, Bollywood songs
• Why It’s Popular: Like T-Series, Zee Music Company taps into India’s love for Bollywood, providing fans with a continuous stream of music content that resonates deeply with Indian audiences.

16. JuegaGerman

• Subscribers: 47M+
• Content: Comedy, gaming, vlogs
• Why He’s Popular: JuegaGerman’s comedic gaming content and fun personality have made him one of the most popular YouTubers in Latin America. His engaging style keeps viewers coming back for more.

17. KSI

• Subscribers: 24M+
• Content: Boxing, music, comedy
• Why He’s Popular: KSI initially gained fame through his gaming videos but has since expanded into boxing and music. His larger-than-life persona and ability to entertain across multiple mediums have helped him grow a massive following.

18. A4

• Subscribers: 44M+
• Content: Pranks, challenges, comedy
• Why He’s Popular: A4, a Russian YouTuber, has attracted millions of viewers with his outrageous pranks, challenges, and comedic videos. His high-energy style appeals to a young audience looking for fun and entertainment.

19. Fernanfloo

• Subscribers: 46M+
• Content: Gaming, comedy, vlogs
• Why He’s Popular: Fernanfloo, a Salvadoran YouTuber, mixes gaming with humor, creating videos that resonate with millions of fans in Latin America. His animated personality and comedic timing make him a standout in the gaming community.

20. Logan Paul

• Subscribers: 24M+
• Content: Vlogs, boxing, podcasts
• Why He’s Popular: Logan Paul’s wild and adventurous vlogs, along with his transition to boxing, have kept him relevant on YouTube. His risk-taking attitude and willingness to engage in polarizing content have earned him a loyal fanbase.

21. Ryan’s World

• Subscribers: 35M+
• Content: Toy reviews, educational content for kids
• Why He’s Popular: Ryan’s World appeals to young children with fun toy reviews, science experiments, and engaging learning content. The wholesome, family-friendly style resonates with both kids and parents.

22. CarryMinati

• Subscribers: 39M+
• Content: Roast videos, gaming, comedy
• Why He’s Popular: An Indian YouTuber, CarryMinati is known for his witty roast videos and comedic commentary on trending topics. His bold and humorous takes on social media culture have made him hugely popular in India.

23. NikkieTutorials

• Subscribers: 14M+
• Content: Beauty tutorials, makeup transformations
• Why She’s Popular: Nikkie’s impressive makeup skills and charismatic personality have made her a leading beauty influencer. Her honest and transparent style has garnered her trust and admiration from her audience.

24. Lele Pons

• Subscribers: 18M+
• Content: Comedy sketches, music, vlogs
• Why She’s Popular: Lele Pons initially gained fame through Vine but successfully transitioned to YouTube with her comedic sketches and music. Her relatable humor and creative content keep her fans engaged.

25. The ACE Family

• Subscribers: 18M+
• Content: Family vlogs, challenges, pranks
• Why They’re Popular: The ACE Family’s wholesome family vlogs and fun challenges appeal to viewers who enjoy watching relatable family life unfold. Their charismatic personalities and beautiful family dynamic keep fans coming back for more.

 

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The above 25 YouTubers represent a small fraction of the massive creator ecosystem that YouTube supports.

Each of these creators has found a unique way to engage with audiences, whether through humor, education, entertainment, or creativity.

Their ability to adapt to trends, stay connected with their communities, and provide consistently entertaining content has fueled their rapid growth on the platform.